Choosing the right product photography studio
Choosing the right photographer for the product session for the needs of your brand or company is a bit like hiring a new employee. Most photographers specialize in various fields of photography, be it fashion, product, sport, event, portrait, landscape or wedding. Photographic studios themselves employ photographers who have different specialties, their own unique style and other lighting techniques. Therefore, when looking for a product photography studio, choose those with extensive experience in the areas that interest you the most.
In digital photography, it is now easier for amateurs to introduce themselves as a professional, all you need is adequate equipment. So how do you choose the right photographer or photo studio employing more photographers to work?
- Checking recommendations - this is probably the easiest way to find a professional photographer worth your time. The commands are given orally, you can read them online, but a visit to a photo studio alone can explain a lot. See for yourself if the selected photographer, apart from the basic equipment, has a studio, he will tell you about the whole process.
- Portfolio verification - both the artist and the photo studio have a portfolio that is like a resume. Specifies the level of quality achievable by the lens. Of course, not everything is published to a wide audience, because it's difficult to publish photo sets weekly, but ask for recent projects similar to yours.
- Creative team - maybe you don't know that, but for fashion, advertising or product photography there is a team of creative people employed in the studio. After the main artist or photographer, there is also the photographer's assistant, lighting specialist, project coordinator, retouching artist, make-up artist, stylist and models, models plus optional people - graphic designers, dressmakers, people responsible for set design and filmmakers. The photographer himself has only two hands and 24 hours a day, so pay attention to the personnel facilities.
- Checking the price - running a legal business, the product photography studio not only employs photographers, maintains the photography studio as well as the office spaces where the photos are processed after the sessions. In addition, there are costs of taxes, insurance against damage to property, costs of legal software, repair and purchase of new equipment. Remember that the purchased license for photographs that were taken on illegal software is particularly damaging to you and your brand's reputation.
Do not choose a product photography studio that will put you in a routine. At this time, you may only need static photos for the product catalog, but the creative team can make you stand out from the competition.
Coordination and organization is more important than you think
A professional photographer is an artist, and some artists don't have the reputation of being completely organized, so first and foremost choose photography studios that employ at least a few photographers. Such photography studios, apart from the artists themselves, employ coordinators to make the organized session exemplary. This includes a high level of organization in pricing, editing and session planning.
It is obvious that working with someone for a long time, you expect to enjoy being in the company of that person. We know from experience that it is very important to like your photographer (Pixterior Team supposedly likes). If you have the opportunity, sit down and talk to your photographer before the photo session is scheduled. Determine the course of the entire process, complete with him Product and Advertising Photography Brief, accept Moodboard. The time spent with the photography studio team will give you insight into their personality and the way they present themselves to the client. If they seem friendly, polite have creative solutions, you know that you've come to the right place.
Making a choice
After taking into account all the above factors and making sure that the photo studio itself and the photographer himself meet your standards and requirements, it's time to make the right decision. Do not choose a product photography studio that will put you in a routine. At this time, you may only need static photos for the product catalog, but the creative team can make you stand out from the competition. Remember that the team cares about how you would have a guaranteed income, because then you will always come back to the photography studio, which contributed to Joint Success. Thinking about the future in the world of e-commerce business is just as important as thinking about the present.
Ultimately, price is just an element of investment in product promotion, cheap and poor photography can mean that not selling a product, but paradoxically a session prepared according to a marketing strategy, with a clearly defined brief and prepared moodboard will solve problems before you see them. There is an old proverb that says "Who buys cheap, pays twice".
If you represent a commercial or creative agency or any professional related to the creative industry and you are looking for well-organised structure and parter supporting the creating the photo content and full photography offer for your client join our Loyalty Program. We have individual commission offer for agencies who recommend us as partners - we can also be a white label company for the brand that you represent.